Leasing decisions often begin long before a lease is signed. They begin during a building tour.

Prospective tenants are evaluating everything — the lobby, elevators, natural light, amenities, and increasingly, connectivity.

During Building Tours they are naturally using their phones:
* Checking email
* Joining a quick call
* Downloading documents
* Using collaboration tools

If calls drop, signals are weak, or data is slow, the building immediately feels outdated or problematic.
In many cases, the building owner may never even know this occurred.
* The tenant may quietly remove the building from their shortlist
* They may assume the problem lies with the carrier
* Or they may simply choose the building where connectivity “just worked”

Either way, the result is the same: lost leasing opportunity.